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CMS Physician Payments Data – Follow-up

April 14, 2014

The release of CMS physician payment data on April 9 has spurred many stories in the media – some stories are more balanced than others. If you are approached by the media for an interview, the AAD recommends you take advantage of the AAD’s communications staff to assist you in responding to any media inquiries.

Things you can do to manage this scenario:

  1. Make sure your staff or you are screening calls and take a message from media.
  2. If you happen to find yourself on the phone with a reporter, ask the reporter what questions they have for you, tell them you are not available right now but would happy to talk with them – and set up a time in the near future to get back to the reporter.
  3. Call or e-mail the AAD for advice and to walk through the potential interview.

Please email your inquiries to at the AAD at mediarelations@aad.org. Melanie Tolley Hall, Senior Director of Integrated Communications, and the AAD communications staff will be available to help.

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